"I don't really need it … but at such a low price … ah, what the hell … I'll go ahead and buy it"
We've all done it.
But there is a shadow to a low price tag. Not just the bad quality. A low price tag usually means that someone else is paying the price. Be it the mistreated animal or the underpaid worker.
When we buy, we vote for the kind of world we want to live in. And as a consumer – and conscious human being – it can be hard to know what to do.
Following the raging success of our sweater vón, we had to up the production. We needed more hands. And this is were we made a difference.
Because there are two sides to Guðrun & Guðrun (there are two Guðruns after all). One of it is of course the gorgeous design – but the other is a firm stance in an industry where exploitation is a sad reality.
Our Women's empowerment project is a declaration to human rights and sustainable fashion. We are bringing back human decency to the fashion industry, and we are doing so by empowering women all over the world, who make our garments by hand.