we are better than this.

for thousands of years, we have been wearing hand-crafted quality clothing made from wool, linen, and other natural fibres. but somewhere along the road, we gave up quality for quantity.

but a low price tag does not just indicate bad quality. it also means that some one else is paying the price – be it the animal or the worker.

but when you buy a guðrun & guðrun you support our women's empowerment project, where we empower woman all over the world who make our garments by hand. we want to bring human decency back to the fashion industry – one stitch at the time.

our knitwear is rooted in the old knitting traditions of the faroe islands. but actually nothing changed around here. our sheep still roam free in the mountains, and knitting is still practiced by women of all ages – as it always has been.

and at the end of the day a sweater should feel warm, look beautiful, be personal, and last a lifetime. the only way to achieve this? a little wool and a lot of know-how.

the hands behind
guðrun & guðrun

guðrun rógvadóttir

founder

i got in the game because of ethics. i believe in equality and i will fight for equality. my background is in political science, so when we went one-on-one with the fashion industry i wanted to cause a stir. guðrun & guðrun is my life's work.

guðrun ludvig

founder

i draw with my eyes closed. all my designs begin that way. if it's good it won't leave me. i don't think modern fashion and traditional knitwear are all that different. if a sweater stays in my mind, i know there is something to it.