Friends and business partners for over two decades; we are two women from the Faroe Islands, each with unique skills but sharing a passion for design, innovation, sustainability, and people. And, as fate would have it, we both share the name Guðrun.

On our islands, we have a saying: *ull er Føroya gull* – wool is Faroese gold. Yet, at the turn of the century, this cherished proverb was fading. Imported goods had taken centre stage, and the value of our native wool was overlooked, leading to it being burned rather than used. United by our shared dismay at this waste, we came together to breathe life back into this tradition, forming the brand you know today.