The Faroese Way

Nestled in the North Atlantic, the Faroe Islands are more than just a place, we call them home. Shaped by the elements, these 18 islands have forged a way of life deeply connected to nature and community. That connection is knitted into everything we do at Guðrun & Guðrun, from our designs to our processes.

For centuries, Faroese life has revolved around the land and sea. Fishing remains the backbone of our economy, while sheep farming has not only provided wool for warmth but also inspired our national symbol, the ram. The name "Faroe" itself comes from the Old Norse Færeyjar, meaning "Sheep Islands." While life has changed, these traditions still run deep. Knitting, once a necessity, remains a way to connect - whether creating something new or sharing stories over stitches.

Our language, Faroese, is a direct descendant of Old Norse, spoken by the Viking settlers who arrived over a thousand years ago. Despite centuries of external influences, it has survived, a testament to the resilience of the Faroese people. Our flag, Merkið, tells a similar story. First raised in 1940, its colours reflect our heritage - the white of breaking waves, and the red and blue found in traditional Faroese scarves.

A proud people, the Faroese have age-old traditions that highlight the communal spirit of the islanders. Traditions such as the Faroese chain dance, where participants join hands and sing ballads, are passed down through generations. These dances are more than mere performances; they are expressions of our shared history and values.

At Guðrun & Guðrun, we’re not only inspired by our country the Faroe Islands, we are moulded by it. Each sketch, strand and stitch is shaped by the tapestry of the rugged landscape, rich traditions and the warmth of the people. It’s a place we are proud to call our home and even prouder to share with you.